In the recent Q3 2023 financial report, Harley-Davidson's performance draws attention. The CEO, Jochen Zeitz, highlighted a 25% increase in CVO retail sales, a positive development amidst a deeper analysis of the figures.

The company's financial structure segments into Harley-Davidson Motor Company (excluding LiveWire), Harley-Davidson Financial Services, and LiveWire, established since the LiveWire spin-off in 2022.

Examining the numbers, the Motor Company reported a concerning 24% profit decrease in Q3 of 2023 compared to the same quarter in 2022, coinciding with an 11% fall in stock shares according to Reuters.

Shifting focus to motorcycle sales, there's a notable decline across global regions for Q3 of 2023. Worldwide sales witnessed a substantial 16% drop, with North America down by 15%, EMEA by 13%, Asia Pacific by 24%, and Latin America by 11%.

Regarding the LiveWire segment, Q3 of 2023 saw 50 electric motorcycle shipments, indicating a significant 76% decrease from the 206 units shipped in Q3 of 2022. Notably, LiveWire's reporting structure differs from conventional sales metrics.

Although LiveWire is in its early stages, facing the typical challenges of new ventures, and has recently initiated sales in Europe, it's important to note that the electric vehicle market doesn't resonate as strongly in the US compared to some other international markets.

As LiveWire expands into Europe and other regions, particularly with the S2 Del Mar, the aim is to connect with more receptive audiences there.

Harley-Davidson's exploration in the electric motorcycle realm remains a work in progress. Further updates will reveal how the brand navigates and adapts to the diverse market landscape.